Auston Ruth · Founder, Ruthless Ideas
I build
relentlessly.
The pipeline from a 2 a.m. idea to a thing you can actually use. Not someone who talks about building — one who ships. Right now I'm doing it live.
Live now & this weekend
Watch me build it in real time
A 24-hour build stream this Saturday — launching The Elephant Cover live. Streaming on YouTube and Twitch.
Going live this Saturday
Set a reminder on either channel — I'll be building for 24 hours straight and launching The Elephant Cover on camera.
Building now
The Elephant Cover — a tiny 3D-printed guard that tucks under your can's tab and pivots over the opening, so nothing gets in your drink. Live-printing it on camera and opening the shop this weekend.
~100
things built
5
products live
$2k
buildathon won
∞
ideas in the queue
The work
Real things, actually shipped
Every one of these is live and usable right now — not a pitch deck, not a maybe.
🐘 The Elephant CoverLaunching Saturday
Nothing gets in your drink.
A small cover that pivots on your can's tab — swing the trunk aside to drink, swing it back to seal. Bugs out, sand out, keeps your drink yours. Live-launch this weekend.
Join the herd →
Ruthless IdeasLive
Raw ideas, made real.
The house every build lives in — the front door to the whole empire.
Enter →
RefindLive
Find it again.
An AI tool that resurfaces the things you saved and forgot. Won a $2k Replit buildathon.
Try it →
FitLinkLive
Build the fit. Shop the look.
Build a whole outfit and shop every piece in one place. 120 products, 53 curated looks, an AI that levels up your fit.
Style something →
Iced SlatezLive
3pm hits different when it's cold.
A cold reset you keep on your desk. Built in the open over 8 weeks — get on the waitlist and you're a founder, not a spectator.
Get on the list →
Don't watch from the outside
I ship in public — the wins, the dead ends, all of it. Get build updates in your inbox, or follow wherever you already scroll.