Auston Ruth · Founder, Ruthless Ideas
I build
relentlessly.
The pipeline from a 2 a.m. idea to a thing you can actually use. Not someone who talks about building — one who ships. Right now I'm doing it live.
Live now & this weekend
Watch me build it in real time
A 24-hour build stream, Saturday 8AM → Sunday 8AM ET — launching The Elephant Cover live at 6PM. On YouTube and Twitch.
Going live Saturday, 8AM ET
Set a reminder on either channel — I'll be building for 24 hours straight and launching The Elephant Cover on camera.
Building now
The Elephant Cover — a tiny 3D-printed guard that tucks under your can's tab and pivots over the opening, so nothing gets in your drink. Live-printing it on camera and opening the shop this weekend.
~100
things built
5
products live
$2k
buildathon won
∞
ideas in the queue
The work
Real things, actually shipped
Every one of these is live and usable right now — not a pitch deck, not a maybe.
🐘 The Elephant CoverLaunching Saturday
Nothing gets in your drink.
A small cover that pivots on your can's tab — swing the trunk aside to drink, swing it back to seal. Bugs out, sand out, keeps your drink yours. Live-launch this weekend.
Join the herd →
Ruthless IdeasLive
Raw ideas, made real.
The house every build lives in — the front door to the whole empire.
Enter →
RefindLive
Find it again.
An AI tool that resurfaces the things you saved and forgot. Won a $2k Replit buildathon.
Try it →
FitLinkLive
Build the fit. Shop the look.
Build a whole outfit and shop every piece in one place. 120 products, 53 curated looks, an AI that levels up your fit.
Style something →
Iced SlatezLive
3pm hits different when it's cold.
A cold reset you keep on your desk. Built in the open over 8 weeks — get on the waitlist and you're a founder, not a spectator.
Get on the list →
From the lab
Side builds and experiments — all live, all clickable. A slice of the ~100 things I've shipped.
Should It Be An App?Experiment
Kill it or build it.
Pitch any idea and get a straight read on whether it's worth building — the gut-check before the grind.
Test an idea →
Stellar SiegeExperiment
Guns hot, in a browser tab.
A full 3D space shooter that runs in the browser — a test of how far a game engine goes in a weekend.
Play it →
FontForgeExperiment
Your brand, your typeface.
Spin up a custom brand font from scratch — design tooling for people building an identity.
Make a font →
Good NewsExperiment
The internet, but lighter.
A feed of genuinely good news — a small antidote to the doomscroll.
Read something good →
Movie Drinking GameExperiment
Lights, camera, sip.
Turns any movie night into a game — rules to drink by, built for the group on the couch.
Start a round →
VoiceWebExperiment
Say it, don't click it.
A voice-driven web experience — navigate and interact by speaking instead of tapping.
Try your voice →
Don't watch from the outside
I ship in public — the wins, the dead ends, all of it. Get build updates in your inbox, or follow wherever you already scroll.