ARAuston Ruth
Auston Ruth  ·  Founder, Ruthless Ideas

I build
relentlessly.

The pipeline from a 2 a.m. idea to a thing you can actually use. Not someone who talks about building — one who ships. Eight of them are games — and you can play them right now.

🕹️  Play the Arcade See what I've shipped
Free play
Ruthless Arcade
Every game I've built, on one machine. Move the stick, hit START, it takes the whole screen. No account, no coins.
Live Ruthless Arcade — 8 games, free play, built by one person.
On the floor
Downpour · Wordsmite · Lockword · Cascade · WordLab · Topsy Turvy · Fl!P · The Toy World. Keys, click or tap — it works on your phone. Open the full arcade →
~100
things built
75
products live
$2k
buildathon won
∞
ideas in the queue
The work
Real things, actually shipped
Every one of these is live and usable right now — not a pitch deck, not a maybe.
🐘 The Elephant CoverLive
Nothing gets in your drink.
A small cover that turns on your can's tab — lift it to open the can, press it onto the rim to drink, spin it over the hole to cover. Bugs out, sand out, keeps your drink yours.
Join the herd →
🕹️ Ruthless ArcadeLive
8 games. One machine.
Every game I've built on one cabinet — free play, no account, works on your phone.
Press start →
Ruthless IdeasLive
Raw ideas, made real.
The house every build lives in — the front door to the whole empire.
Enter →
RefindLive
Find it again.
An AI tool that resurfaces the things you saved and forgot. Won a $2k Replit buildathon.
Try it →
FitLinkLive
Build the fit. Shop the look.
Build a whole outfit and shop every piece in one place. 120 products, 53 curated looks, an AI that levels up your fit.
Style something →
Iced SlatezLive
3pm hits different when it's cold.
A cold reset you keep on your desk. Built in the open over 8 weeks — get on the waitlist and you're a founder, not a spectator.
Get on the list →
From the lab

Side builds and experiments — all live, all clickable. A slice of the ~100 things I've shipped.

Should It Be An App?Experiment
Kill it or build it.
Pitch any idea and get a straight read on whether it's worth building — the gut-check before the grind.
Test an idea →
Stellar SiegeExperiment
Guns hot, in a browser tab.
A full 3D space shooter that runs in the browser — a test of how far a game engine goes in a weekend.
Play it →
FontForgeExperiment
Your brand, your typeface.
Spin up a custom brand font from scratch — design tooling for people building an identity.
Make a font →
Good NewsExperiment
The internet, but lighter.
A feed of genuinely good news — a small antidote to the doomscroll.
Read something good →
Movie Drinking GameExperiment
Lights, camera, sip.
Turns any movie night into a game — rules to drink by, built for the group on the couch.
Start a round →
VoiceWebExperiment
Say it, don't click it.
A voice-driven web experience — navigate and interact by speaking instead of tapping.
Try your voice →